Disclosure

The Crafty Wren is built on trust — you come here for crochet patterns and tutorials you can actually rely on, and we take that seriously. This page explains, in plain language, how this site makes money, how we handle sponsored content and gifted products, and how we keep our opinions honest even when a company sends us free yarn or hooks. If anything here feels unclear, reach out any time at [email protected].

Why This Page Exists

Running a crochet blog costs real time and money — testing patterns, buying yarn, writing tutorials, and maintaining the site itself. To keep The Crafty Wren free for everyone, we use a mix of advertising, affiliate links, and occasional sponsored partnerships. We believe you deserve to know exactly how that works, which is why this disclosure exists alongside our Editorial Policy and Affiliate Disclaimer.

Affiliate Links, In Plain Terms

Some links on this site — for example, links to yarn brands, hook sets, stuffing, or craft tools mentioned in a pattern — are affiliate links. If you click through and make a purchase, we may earn a small commission. This costs you absolutely nothing extra; the price you pay is the same whether you use our link or go directly to the retailer. We only include affiliate links for products we would genuinely recommend, whether or not there was a commission attached. For the full breakdown of how these partnerships work, please see our dedicated Affiliate Disclaimer.

Where You Will See Affiliate Links

• Yarn and fiber recommendations mentioned inside patterns and roundups
• Hooks, stitch markers, stuffing, safety eyes, and other amigurumi supplies
• Books, kits, or tools referenced in our Beginner's Corner tutorials
• Seasonal supply lists for holiday and gift-making projects

Sponsored Content and Partnerships

From time to time, a yarn company, hook manufacturer, or craft supply brand may pay us to feature their product or sponsor a post. When this happens, we always label the content clearly as "sponsored" or "in partnership with" at the top of the article, so you never have to guess. Sponsorship never buys a good review — if a product does not perform well in our hands, we say so, or we decline the partnership altogether. Brands interested in working with us can learn more on our Collaboration page.

Gifts and PR Samples

Occasionally, yarn brands or supply companies send us free products — skeins to test, a new hook line, stuffing samples, or seasonal kits — hoping we will feature them in a pattern or review. We are grateful for these, but a free product is never a guarantee of coverage or a positive mention. Every gifted item is tested the same way we test anything we buy ourselves: does it hold its shape in amigurumi, does the color stay true after blocking, does the hook feel comfortable through a long project. If a gifted item does not meet our standards, we either leave it out of our content entirely or mention its shortcomings honestly.

Our Opinions Stay Our Own

Editorial independence is the foundation of everything we publish. Whether we bought the yarn ourselves, received it as a gift, or featured it as part of a paid partnership, the actual crafting opinions — how it feels to work with, whether the stitch definition holds up, whether a beginner could realistically follow the pattern — are never dictated by a sponsor. You can read more about how we approach testing and reviewing patterns in our Editorial Policy, which governs everything we publish across every category, from Amigurumi to Wearables.

How This Fits Into the Bigger Picture

This Disclosure page works alongside a few other policies that, together, describe how The Crafty Wren operates day to day. Our About Us page shares who is behind the site and why we started sharing patterns in the first place, while our other policy pages cover privacy, cookies, terms of use, and community behavior in more detail. We encourage you to skim through them if you want the full picture of how this small crochet corner of the internet runs.

Questions or Concerns

If you ever come across a post and are unsure whether a link is affiliate, whether a feature was sponsored, or whether a product was gifted, just ask. We would rather over-explain than leave you guessing. You can reach our team directly through the Contact page or by emailing [email protected], and we will happily clarify.

Thank you for supporting The Crafty Wren by reading, sharing, and occasionally clicking a link or two — it genuinely helps us keep creating free patterns, tutorials, and roundups for crafters at every skill level.